Privacy Policy
Last updated 16 September 2026
Introduction
Welcome to Peakful (the "App"), an iOS application that asks you a few questions a day and shows where your answers place you among other people, with a cited source behind every figure. The App is operated by Friendo Apps Technologies - FZCO, a free zone company registered in Dubai, United Arab Emirates (full provider details in the Legal Information section below).
Peakful is built to work on your device. This Privacy Policy explains what information is processed when you use the App, which third parties are involved, and your rights regarding it. By using the App, you acknowledge that you have read and understood this policy.
The Short Version
Peakful has no user accounts, no sign-in, and no server of ours holds your answers. The App does download its questions and artwork from our content delivery network, which sees the request and the device IP and nothing else. Your daily answers never leave your device: they are stored in the App's own storage on your phone, we do not upload them, and we cannot see them. Your first-run answers are stored the same way, and when analytics is on they are also counted: we see which question was shown and which answer was picked, never who picked it. Questions about a belief, a health fact, or where you were born report only that they were answered, never the answer, and no figure derived from them is reported either. What else leaves the device is limited to three things: subscription validation through Apple and RevenueCat, anonymous usage analytics through Firebase, and standard app events through Meta so we can measure our own advertising. None of it is tied to your name, and none of it is used to track you across other companies' apps or websites. We do not run ads inside the App and we do not sell data.
Information We Process
The App processes the following categories. The first one stays on the phone, the rest are shared with the named provider only.
| Category | Details |
|---|---|
| Your answers | Everything you answer in the App, and the ranks derived from it, are written to storage on your device that is shared only between the App and its widgets. Uninstalling the App removes it. Daily answers are never transmitted anywhere. First-run answers are also reported to our analytics, as described under Usage analytics, except for the sensitive ones listed below. |
| Reminders | Reminders are scheduled locally by your device. The text of a reminder is composed on the phone and never passes through a server of ours. |
| Subscription status | If you subscribe, your purchase is processed by Apple. RevenueCat, our subscription management provider, receives an anonymous app-generated identifier and your purchase history in order to validate and restore your subscription. We never receive your name, Apple Account, or payment details. |
| Usage analytics | The App includes Firebase Analytics, a Google service, to help us understand how the App is used: which screens are viewed, how far people get through the first-run flow, which results are revealed, whether a subscription is active, and which answers were given to the first-run questions. These events are keyed to a random identifier generated by the App (see Device identifier below). They never carry the answers you give to the daily questions, and they never carry an answer to a question marked sensitive, see Sensitive Answers below. Analytics collection is switched on and off by us remotely and may be off in the version you are using. |
| Advertising measurement | The App includes the Meta (Facebook) SDK so that Meta can confirm that an install or a purchase came from an ad we ran. Meta receives standard app events, such as app install, app open and purchase, together with basic device information such as the operating system version and IP address. The SDK runs in Meta's Limited Data Use mode, advertising identifier collection is disabled, and the App never asks for App Tracking Transparency permission because it does not track you. |
| Device identifier | The App generates a random identifier on first launch and keeps it in the device keychain. It is not derived from your identity, it is not Apple's advertising identifier, and it is used only to keep analytics events from the same installation together. Because it lives in the keychain it can survive a reinstall of the App. You can have it erased on request, see Your Rights. |
| Crash data | If you have enabled "Share With App Developers" in iOS settings, Apple may share anonymised crash reports with us. This is controlled by you through the operating system, not by the App. |
Sensitive Answers
A question whose answer would reveal a belief, a health fact, or racial or ethnic origin is treated differently from every other question on this page. Other private subjects, income among them, are asked and reported like any ordinary answer. A question whose answer would reveal a belief, a health fact, or racial or ethnic origin is marked sensitive inside the App: its analytics event records that the question was answered and never what was answered, and the answer itself stays in local storage, read back by the App and its widgets only. Today that covers three questions, the ones about being vegetarian, about donating blood, and about living outside the country you were born in. The App carries the list, so a question added to it later is covered by the same rule from the day it appears. There is no account to attach any answer to, no export, and no backup service of ours. A daily question can be skipped, and skipping never blocks the rest of the App. The first-run questions are answered in order and cannot be skipped, which is why the sensitive ones are handled this way.
What We Do Not Collect
- No account, email address, name, or contact details
- No location data
- No contacts, photos, camera, microphone, or health data
- No Apple advertising identifier (IDFA), and no cross-app or cross-site tracking as defined by Apple's App Tracking Transparency framework
- No advertising shown inside the App, and no sale of data to anyone
Third-Party Services
The App relies on five third parties. Each receives only what is listed here, under its own privacy policy.
- Apple processes the purchase itself and delivers crash reports if you have opted in. Apple's handling of your payment is governed by Apple's own privacy policy.
- RevenueCat validates and restores subscriptions, using an anonymous identifier that is generated by the App and is not derived from your identity.
- Google (Firebase Analytics) receives the usage events described above, without the advertising identifier. Google signals and ad personalisation are disabled on our Firebase project, and event data is retained for 14 months.
- Cloudflare hosts this site and the content delivery network the App downloads its questions and artwork from. It sees the request and the device IP, and never an answer.
- Meta Platforms receives the standard app events described above in Limited Data Use mode, for measuring our advertising campaigns. Meta does not receive your answers, your ranks, or your subscription details beyond the fact that a purchase happened.
Data Retention
Because your answers are stored on your device, they are retained for as long as you keep the App installed, and you control them completely. Profile, then Erase all data, clears them immediately and permanently. Analytics events are retained by Google for 14 months. Subscription records held by Apple and RevenueCat, and app events held by Meta, are retained under those companies' own policies.
Your Rights
Depending on where you live, you may have rights to access, correct, export or erase personal data held about you. Everything the App knows about your answers is visible inside it and can be erased from Profile at any time. For the analytics and advertising data described above, write to [email protected] and we will delete the events associated with your installation's identifier. Include the identifier if you can find it in the App, otherwise describe your device and the approximate install date and we will do our best.
Children's Privacy
Peakful is not directed at children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, contact us and we will act on it.
Legal Information & Contact
Provider: Friendo Apps Technologies - FZCO, a free zone company registered in Dubai, United Arab Emirates. Contact: [email protected].
Changes to This Policy
We may update this policy as the App changes. Material changes will be reflected here with a new "last updated" date, and where the change affects what is processed, the App will say so before the change takes effect.